What are the top 5 advertising trends to look out for in 2023?

Advertising will always be relevant. While the approach towards it may change, it will always be an essential when it comes to brand identity, strategy and positioning. In 2023, there's 5 trends that's catching wind.

Read more here: 5 Advertising Trends to Look Out for in 2023

Advertising will forever hold its relevance. Its approach may shift and evolve, but it remains an indispensable tool for establishing brand identity, devising strategies, and positioning businesses. As we step into 2023, there are five trends that are rapidly gaining momentum in the advertising landscape.

From artificial intelligence (AI) threatening jobs worldwide to advertising that catches the right kind of eyes, like the Adidas liquid billboard that aims to make women of the Middle East feel safe swimming publicly.